Lifework
LifeWork: The K-Street Origin
A unique street archive that started in South Korea and is expanding globally.
Brand Heritage (K-Fashion Origin)
Lifework is a pure domestic brand born in the heart of South Korea's fashion scene. By reinterpreting global trends with a Korean sensibility, it presented a new paradigm to the domestic street fashion market right after its launch. It is now rapidly growing into a brand that represents K-fashion across Asia.
Proudly Korean
A fit optimized for the body shape and lifestyle of Koreans, capturing the unique dynamic energy of Korea in the design.
Global Expansion
A global brand that is proving the strength of 'K-Street' by entering duty-free shops and major overseas markets.
'LIFEWORK IN BALANCE'
Lifework proposes a new fashion lifestyle that blurs the boundaries between life and work. We aim for an experience where every moment of daily life becomes a part of one cohesive style, going beyond just making clothes.
The intense aura of the 'RADOG' character and bold graphics represent Lifework's unique language that connects free-spirited street sensibilities with sporty functionality.
An edge hidden within comfort, and a freshness found in familiarity. Wherever you are today, Lifework is with you in your most radiant moments.