LifeWork:
The K-Street Origin
“
LIFEWORK, 2018 SPRING
A unique street archive that started in South Korea and is expanding globally.
“
LIFEWORK, 2018 SPRING
A unique street archive that started in South Korea and is expanding globally.
life work
Milestones & Growth
2018
Brand Launch
LIFEWORK was founded in Seoul, Korea, as a contemporary streetwear brand inspired by the balance between life and work. From the beginning, the brand focused on creating everyday wear that blends comfort, functionality, and bold identity.
2019
Rapid Expansion
Within a year of its launch, LIFEWORK experienced rapid growth, expanding into major department stores and multi-brand retailers across Korea. The brand opened its flagship store in Hongdae, establishing a strong offline presence and strengthening brand recognition among the MZ generation.
2020-2021
Strengthening Distribution
LIFEWORK continued to scale its retail network nationwide, reinforcing its position as a leading Korean streetwear brand. During this period, the brand focused on refining its design language and expanding product categories.
2022~2023
Brand Maturity
With a growing customer base and stable growth, LIFEWORK entered a new phase of brand maturity. The company relocated to an expanded headquarters in Seoul, supporting long-term growth and creative development.
2024
Remarkable Growth
LIFEWORK recorded remarkable business growth, reaching significant annual sales milestones and accelerating its global expansion strategy. Strategic collaborations and brand campaigns further strengthened LIFEWORK’s identity as a lifestyle-driven fashion brand.
2025
Lifestyle Expansion
LIFEWORK continues to evolve beyond fashion, opening large-scale flagship and mega stores that integrate fashion, culture, and lifestyle experiences. The brand is actively pursuing global partnerships and international market opportunities.